AI Discovery Engines: The End of Keyword SEO, The Rise of Entity SEO
Search isn't about keywords anymore. AI ranks brands as entities, not pages. Learn how to optimize for the next era of discovery.
How AI Shifts Discovery from Ranking Pages to Ranking Brands
Google used to rank web pages. ChatGPT and Perplexity rank entire brands. This fundamental shift means SEO is no longer about optimizing individual pages, it's about establishing your brand as an authoritative entity in your domain.
From Keywords → Entities → Experiences
Web 1.0 was about keywords. Web 2.0 was about entities (structured data, knowledge graphs). The AI era is about experiences: how comprehensively you answer questions, how deeply you cover topics, how well you demonstrate expertise across your entire content ecosystem.
How to Optimize for Entity SEO
Build topic clusters, not keyword silos. Create comprehensive content hubs. Use structured data extensively. Establish E-E-A-T signals (Experience, Expertise, Authority, Trust) across your entire owned media presence. AI discovery rewards depth and consistency.