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Paid ads stop working when you stop paying. Rented reach declines over time. Owned media compounds like financial assets. Here's how to build content that grows in value.
Search isn't about keywords anymore. AI ranks brands as entities, not pages. Learn how to optimize for the next era of discovery.
What's your algorithmic risk score? Use this framework to measure how much of your growth depends on platforms you don't control and build a migration plan.
Marketing campaigns create spikes. Content systems create compounding growth. Learn why eHook advocates for systems over campaigns and how to build one.
GPTs and voice agents don't search, they discover. When AI recommends products, it's not clicking links; it's querying data. Here's how to be findable in the agent economy.
A Content Operating System isn't just a publishing schedule, it's infrastructure that trains, converts, and grows autonomously. Here's how to build one.
The retention curve offers a precise view of how well a video holds attention from start to finish, showing where the perception of value accumulates and where it erodes. YouTube treats retention as a core quality signal because it closely aligns with increased ad inventory. Stronger retention curves, therefore, lead directly to wider distribution and more durable discovery.
First-party data is information a company gathers directly from the people who interact with it. It comes from real moments such as how someone uses your website, what they buy, which emails they open, or the feedback they share. Because it comes from direct relationships rather than outside vendors, first-party data is more accurate, more trustworthy, and more resilient in a privacy-first world. It gives teams a clearer view of their customers and a stronger foundation for personalization, attribution, and decision-making.
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