The Product-Led SEO Era: How AI Agents Will Discover You
GPTs and voice agents don't search, they discover. When AI recommends products, it's not clicking links; it's querying data. Here's how to be findable in the agent economy.
When AI Agents Replace Search Queries
Traditional SEO optimizes for humans typing queries. Product-Led SEO optimizes for AI agents executing tasks. The shift is fundamental: agents don't browse, they extract, compare, and recommend based on structured data about your product or service.
Human Search vs Agentic Discovery
Human search: "best email marketing tool" → clicks 10 blue links → compares manually. Agentic discovery: "find me an email tool with X features for Y budget" → AI queries structured data → returns direct recommendation. You need to be in that structured dataset.
How to Optimize for AI Discovery
Structure your product data. Use schema markup extensively. Build comprehensive documentation. Create API-accessible information. AI agents reward clarity, completeness, and machine-readable structure. Your website should be designed for both humans and agents.