Social & Owned Media Integration
Own your audience relationships, not the platforms. Use social as a discovery engine that feeds your owned channels, rather than a dependency that controls reach. Algorithm changes become inconveniences, not catastrophes.
The Challenge
Why This Matters
SparkToro research shows Facebook organic reach declined 74% between 2018 and 2023. LinkedIn fell 52%. The pattern repeats every platform cycle: you build audience, the platform monetizes your access to that audience, your organic reach declines, you pay to reach followers you already earned. Brands that spent years building 100,000 LinkedIn followers now reach 5,000 of them organically.
You cannot email your Instagram followers. You cannot export your TikTok audience. When the algorithm changes or the platform declines, rented audiences disappear. The brands that survive platform shifts convert social followers to email subscribers at 2-5% monthly. The brands that collapse treated platform metrics as business assets and discovered they were not.
The Process
How It Works
Social integration follows a four-phase transition from platform dependency to owned audience. Each phase has specific deliverables and progression criteria.
Platform Audit
Week 1-2We analyze your current social presence, engagement patterns, and critically: conversion to owned channels.
Integration Architecture
Week 3-5We design the content origin strategy and conversion paths.
Transition Implementation
Week 6-12We shift content creation to owned-first model and implement conversion paths.
Optimization & Hedging
OngoingWe optimize conversion rates and maintain platform diversification.
Our Capabilities
Integration Program Components
Multi-Platform Distribution Architecture
Design efficient distribution systems that adapt owned content for each platform's native format. One content piece, multiple platform-native adaptations. Reduce per-platform production time while maintaining platform-appropriate presentation.
Conversion Path Engineering
Build systematic conversion from social follower to email subscriber to engaged community member. Includes lead magnet strategy, bio optimization, story/post CTA design, and landing page optimization. Target 3-5% monthly conversion of engaged followers.
Content Amplification Systems
Use social for discovery and reach without building dependency. Content originates on owned channels; social amplifies distribution. When social algorithms change, owned content remains accessible; only amplification requires adaptation.
Integrated Analytics
Track the full path from social engagement to owned audience to business outcome. Most analytics stop at platform metrics. We connect social activity to email signups, email engagement to sales pipeline, creating complete attribution.
Who Is This For
Whether You're Just Starting or Already Leading
We work with companies at every stage—each with different starting points, challenges, and ambitions.
Choosing the Right Platforms
You can't be everywhere at once. We help identify where your audience actually is and build a presence that's sustainable with limited resources.
Moving Beyond Vanity Metrics
You're active on social but can't tie it to revenue. We develop strategies that convert followers into customers and measure what matters.
Orchestrating Multi-Platform Presence
You manage multiple accounts and need consistency without rigidity. We build content systems, governance frameworks, and cross-platform strategies.
Social at Enterprise Scale
You navigate regulatory requirements, crisis scenarios, and global audiences. We bring the processes and oversight public companies need.
During the Engagement
A High-Performance Partnership
We operate as a seamless, international extension of your team, integrating directly into your culture and pace to ensure total alignment. By working within your systems, we don't just follow your workflows. We optimize them for peak efficiency. We deploy targeted expertise specifically matched to your unique challenges, ensuring every action is executed by specialists. Our entire approach is dedicated to your competitiveness, turning your internal operations into compounding assets that drive sustainable market leadership.
Before We Begin
What Happens After You Reach Out
From your first message to project kick-off, here's what to expect.
We Review Your Request
Within 24 hours, we carefully review your submission to understand your goals, challenges, and current situation.
Discovery Call
We schedule a brief call to dive deeper into your needs, answer your questions, and explore how we can help.
Tailored Proposal
Based on our conversation, we prepare a customized proposal outlining scope, approach, timeline, and investment.
Kick-Off
Once aligned, we onboard to your systems, introduce the team, and begin working as an extension of your organization.
Next Step
Discuss Your Integration Strategy
Share your current social and owned media presence. We respond within 24 hours with a conversion audit and strategic recommendations.
References & Sources
Research cited in this service overview
These references support the research and findings discussed in this service overview.