Market Research Services
Your strategic bets become informed investments rather than educated guesses. Market evidence replaces executive intuition, so you enter markets that exist, price correctly, and position against competitors that matter.
The Challenge
Why This Matters
McKinsey research shows 70% of strategic initiatives fail to meet objectives. The pattern we see: leadership teams extrapolate from sales anecdotes, outdated industry reports, or competitor observation. They enter markets that do not exist at the size assumed, price based on cost-plus rather than willingness-to-pay, and position against competitors buyers do not actually consider. Each failed initiative costs 12-24 months of organizational focus.
The alternative failure mode: research that arrives after the decision window closes. A 16-week study that delivers perfect findings too late is worthless. Competitors who research faster decide faster. The gap between your assumptions and market reality compounds every month you operate without evidence. By the time you discover the market is different than expected, you have built for a market that does not exist.
The Process
How It Works
Market research follows a four-phase cycle designed to deliver findings before your decision window closes. Each phase has specific deliverables and approval checkpoints.
| Phase | What We Do | Deliverables | Checkpoint |
|---|---|---|---|
Phase 1: Decision Mapping Week 1 | We inventory your pending strategic decisions and their evidence requirements | decision priority matrix, question hierarchy, assumption risk assessment | you approve research scope before methodology design |
Phase 2: Research Design Week 2 | We design the research approach combining primary and secondary methods | research plan, interview guides, data source inventory, timeline | methodology approved before fieldwork begins |
Phase 3: Fieldwork & Analysis Week 3-6 | We conduct buyer interviews and gather market data | interview transcripts, data synthesis, pattern analysis | interim findings shared at midpoint to allow course correction |
Phase 4: Decision Delivery Week 7-8 | We present findings in decision-ready format with clear recommendations | strategic findings report, decision recommendations, confidence levels and key assumptions | post-decision review scheduled to assess prediction accuracy and refine future research |
Our Capabilities
Research Program Components
Market Opportunity Analysis
Quantify market size, growth dynamics, and structural characteristics. Combine secondary data sources with primary validation. Edge case: if secondary data is sparse (emerging markets), primary research carries more weight in sizing.
Buyer Research & Persona Development
Primary interviews with target buyers to understand decision processes, evaluation criteria, and unmet needs. 15-20 buyer interviews per segment provides robust persona foundation. Personas based on interviews, not internal assumptions.
Competitive Intelligence
Analysis of competitive positioning, capabilities, and vulnerabilities. Goes beyond public data: includes customer interviews about competitor experiences, sales process teardowns, and product gap analysis. Reveals where competitors are strong and where they are vulnerable.
Pricing & Positioning Research
Willingness-to-pay studies using Van Westendorp or Gabor-Granger methodology. Positioning tests with target buyers. Price wrong and you leave revenue on table or price yourself out of market. Positioning research validates messaging before campaign investment.
Who Is This For
Whether You're Just Starting or Already Leading
We work with companies at every stage—each with different starting points, challenges, and ambitions.
Validating Your Hypothesis
You think you know your market but need proof. We conduct focused research to validate assumptions before you invest heavily in the wrong direction.
Understanding Your Expanding Market
You're entering new segments or geographies and need intelligence. We map competitive landscapes, identify opportunities, and reduce expansion risk.
Continuous Market Intelligence
You need ongoing visibility into market dynamics, competitor moves, and customer sentiment. We build research programs that inform strategy continuously.
Strategic Research for M&A and Expansion
You're evaluating acquisitions, new markets, or major strategic bets. We provide the rigorous research that boards and investors expect.
During the Engagement
How We Work Together
An Extension of Your Team
We seamlessly integrate with your organization as a remote, international extension of your team. No matter where you're located, we operate as if we're sitting in the next room—aligned with your goals, culture, and pace.
Operating From Your Systems
We work within your existing platforms, tools, and workflows. Beyond just using them, we actively participate in improving and optimizing your systems to drive greater efficiency and results.
The Right Talent for the Problem
Experience and expertise are at the core of how we differentiate. We match the specific skills and knowledge required for your challenge, ensuring you get specialists who have solved similar problems before.
Dedicated to Your Competitiveness
Our singular focus is making your business more competitive. Every recommendation, strategy, and action we take is designed to strengthen your market position and drive sustainable growth against your competition.
Before We Begin
What Happens After You Reach Out
From your first message to project kick-off, here's what to expect.
We Review Your Request
Within 24 hours, we carefully review your submission to understand your goals, challenges, and current situation.
Discovery Call
We schedule a brief call to dive deeper into your needs, answer your questions, and explore how we can help.
Tailored Proposal
Based on our conversation, we prepare a customized proposal outlining scope, approach, timeline, and investment.
Kick-Off
Once aligned, we onboard to your systems, introduce the team, and begin working as an extension of your organization.
Next Step
Discuss Your Research Needs
Share the strategic questions you need answered. We respond within 24 hours with a research approach and preliminary timeline.
References & Sources
Research cited in this service overview
These references support the research and findings discussed in this service overview.