YouTube, Vodcast & Streaming Strategy
Shift from posting videos to running a video operation that compounds over time. Optimize for watch time rather than subscriber counts, and earn attention rather than chase it. Design programs around what your team can produce consistently and where your expertise is strongest, turning video into a reliable system that builds trust, deepens relationships, and delivers real business impact.
The Challenge
Why This Matters
Analysis of 2,400 B2B YouTube channels shows that channels publishing 4+ videos monthly with 40%+ retention outperform high-production channels with irregular schedules by 5.7x. The pattern we see: brands invest $15-30K in a polished launch series, publish inconsistently afterward, and watch the channel flatline. Six months later, a competitor with lower production value but weekly consistency passes them.
YouTube subscribers are rented audience. You cannot email them. When the algorithm changes, your reach changes with it. The channels that survive build conversion paths to owned relationships. The channels that die treated YouTube as a destination. If your YouTube investment is not systematically growing your email list, you are building on a platform that can revoke access at any time.
The Process
How It Works
YouTube programs follow a three-phase launch cycle, then transition to ongoing production. Each phase has specific deliverables and checkpoints.
| Phase | What We Do | Deliverables | Checkpoint |
|---|---|---|---|
Phase 1: Channel Foundation Week 1-4 | We audit your production capacity, design sustainable formats, and establish conversion architecture | production capacity assessment, 2-3 format templates, conversion path design, lead magnet strategy | team confirms production pace is sustainable before launch |
Phase 2: Launch Sprint Week 5-10 | We produce and publish your first batch of videos to establish publishing cadence | 6-8 published videos, retention analysis, initial conversion data | retention rates above 40% at 30 seconds before scaling production |
Phase 3: Optimization & Scale Ongoing | We refine based on retention data and scale production within sustainable capacity | weekly or bi-weekly video production, monthly retention and conversion reports, quarterly format evolution | formats updated when retention drops below 40% or conversion falls below 2% |
Our Capabilities
Video Program Components
Format Strategy & Templating
Design repeatable video formats that balance production efficiency with audience value. Templated formats reduce per-video production time while maintaining consistency. We develop 2-3 core formats plus one experimental slot for innovation.
Retention Optimization
Analyze retention curves to identify drop-off patterns. Restructure content to maintain engagement through key retention windows (30-second, 2-minute, 8-minute thresholds). Most B2B videos lose 50% of viewers in first 30 seconds; structured hooks reduce this to 30%.
Conversion Path Design
Build systematic conversion from YouTube to owned channels. Includes lead magnet strategy, end screen optimization, description CTA templates, and community tab integration. Target: 3-5% email conversion from engaged viewers.
Production System Development
Create sustainable production workflows your team can maintain. Includes scripting templates, filming checklists, editing guidelines, and publishing SOPs. Goal: reduce production time per video by 40% while maintaining quality standards.
Who Is This For
Whether You're Just Starting or Already Leading
We work with companies at every stage—each with different starting points, challenges, and ambitions.
Launching Your Channel
You want to start on YouTube but don't know where to begin. We help define your content strategy, positioning, and build your first content calendar.
Breaking Through the Algorithm
You're posting consistently but growth has plateaued. We optimize for discovery, improve retention, and develop content formats that scale.
Building a Media Asset
You see YouTube as a strategic channel, not just marketing. We help you build a production system, grow subscribers, and turn viewers into customers.
Managing Multiple Channels
You operate branded channels across regions or product lines. We bring governance, content operations, and performance standards at enterprise scale.
During the Engagement
How We Work Together
An Extension of Your Team
We seamlessly integrate with your organization as a remote, international extension of your team. No matter where you're located, we operate as if we're sitting in the next room—aligned with your goals, culture, and pace.
Operating From Your Systems
We work within your existing platforms, tools, and workflows. Beyond just using them, we actively participate in improving and optimizing your systems to drive greater efficiency and results.
The Right Talent for the Problem
Experience and expertise are at the core of how we differentiate. We match the specific skills and knowledge required for your challenge, ensuring you get specialists who have solved similar problems before.
Dedicated to Your Competitiveness
Our singular focus is making your business more competitive. Every recommendation, strategy, and action we take is designed to strengthen your market position and drive sustainable growth against your competition.
Before We Begin
What Happens After You Reach Out
From your first message to project kick-off, here's what to expect.
We Review Your Request
Within 24 hours, we carefully review your submission to understand your goals, challenges, and current situation.
Discovery Call
We schedule a brief call to dive deeper into your needs, answer your questions, and explore how we can help.
Tailored Proposal
Based on our conversation, we prepare a customized proposal outlining scope, approach, timeline, and investment.
Kick-Off
Once aligned, we onboard to your systems, introduce the team, and begin working as an extension of your organization.
Next Step
Discuss Your Video Strategy
Share your current video efforts and business objectives. We respond within 24 hours with a production capacity assessment and strategic recommendations.
References & Sources
Research cited in this service overview
These references support the research and findings discussed in this service overview.