Podcast & Audio Production
Conversations become business relationships. Every episode builds your network while building your audience. Guests become partners, listeners become subscribers, and your voice becomes the trusted source in your space.
The Challenge
Why This Matters
Edison Research data shows 44% of podcasts never reach episode 10. Of those that do, 70% stop within 18 months. The pattern we see: the first 20 episodes build momentum, production complexity exhausts the team, ROI questions go unanswered, executive attention shifts, and the channel dies. Each abandoned episode represents a guest relationship that could have become a partnership, referral, or deal.
Podcast platforms show downloads but not identity. You cannot email your listeners. You cannot attribute revenue. This makes every podcast a faith-based investment unless you build conversion architecture. The shows that survive tie downloads to email signups, email signups to pipeline, and can defend their budget when questioned. The shows that die cannot answer 'what is this worth?' when the CFO asks.
The Process
How It Works
Podcast programs follow a four-phase launch cycle designed for sustainability. Each phase has clear deliverables and approval checkpoints.
| Phase | What We Do | Deliverables | Checkpoint |
|---|---|---|---|
Phase 1: Strategy & Infrastructure Week 1-3 | We design guest strategy, production workflow, and conversion architecture | guest target list mapped to business objectives, production SOP, conversion funnel design | production workflow tested with pilot episode before full launch |
Phase 2: Launch Sprint Week 4-10 | We produce and publish your first 6-8 episodes to establish momentum | published episodes, guest relationship tracking system, initial audience data | production team confirms workflow is sustainable at planned pace |
Phase 3: Conversion Optimization Week 11-14 | We optimize the listener-to-subscriber funnel based on initial data | refined lead magnets, updated CTAs, conversion rate baseline | conversion rate above 3% before scaling guest outreach |
Phase 4: Sustainable Production Ongoing | We maintain consistent publishing while nurturing guest relationships | weekly or bi-weekly episodes, monthly relationship reports, quarterly guest strategy reviews | production pace adjusted if team capacity drops below 70% |
Our Capabilities
Podcast Program Components
Production Excellence Systems
Broadcast-quality audio production from recording setup optimization to editing, mixing, and mastering. We develop production checklists and quality standards that maintain consistency across episodes. Most common audio problems (echo, inconsistent levels, background noise) are preventable with proper setup.
Guest Strategy & Coordination
Strategic guest selection aligned with business development objectives. We develop guest research templates, booking outreach sequences, pre-interview briefing processes, and post-interview relationship nurturing workflows. The guest relationship is the podcast's primary business asset.
Audience Conversion Architecture
Build the funnel from anonymous listener to email subscriber to engaged relationship. Includes lead magnet strategy, episode CTA optimization, landing page development, and email nurture sequences. Target 5-8% conversion of consistent listeners to email list.
Business Integration & Measurement
Connect podcast activity to business outcomes: guest-originated deals, listener conversion to pipeline, partnership development velocity. Integrate with CRM to track relationship progression from initial interview to closed business.
Who Is This For
Whether You're Just Starting or Already Leading
We work with companies at every stage—each with different starting points, challenges, and ambitions.
Finding Your Voice
You're considering a podcast to build authority but don't know where to start. We help with positioning, format design, and launch strategy.
Growing Your Audience
You're producing episodes but listenership isn't growing. We optimize distribution, improve discoverability, and develop guest strategies that expand reach.
Podcasting as a Business Channel
You want your podcast to drive measurable business outcomes. We connect content to pipeline, develop repurposing workflows, and integrate with your marketing stack.
Podcast Networks & Thought Leadership
You're building multiple shows or positioning executives as industry voices. We manage production at scale and ensure brand alignment across properties.
During the Engagement
How We Work Together
An Extension of Your Team
We seamlessly integrate with your organization as a remote, international extension of your team. No matter where you're located, we operate as if we're sitting in the next room—aligned with your goals, culture, and pace.
Operating From Your Systems
We work within your existing platforms, tools, and workflows. Beyond just using them, we actively participate in improving and optimizing your systems to drive greater efficiency and results.
The Right Talent for the Problem
Experience and expertise are at the core of how we differentiate. We match the specific skills and knowledge required for your challenge, ensuring you get specialists who have solved similar problems before.
Dedicated to Your Competitiveness
Our singular focus is making your business more competitive. Every recommendation, strategy, and action we take is designed to strengthen your market position and drive sustainable growth against your competition.
Before We Begin
What Happens After You Reach Out
From your first message to project kick-off, here's what to expect.
We Review Your Request
Within 24 hours, we carefully review your submission to understand your goals, challenges, and current situation.
Discovery Call
We schedule a brief call to dive deeper into your needs, answer your questions, and explore how we can help.
Tailored Proposal
Based on our conversation, we prepare a customized proposal outlining scope, approach, timeline, and investment.
Kick-Off
Once aligned, we onboard to your systems, introduce the team, and begin working as an extension of your organization.
Next Step
Discuss Your Podcast Strategy
Share your podcast objectives and current situation. We respond within 24 hours with a production assessment and strategic recommendations.
References & Sources
Research cited in this service overview
These references support the research and findings discussed in this service overview.