We help teams turn GEO, AEO, and SEO into a product capability, not a content treadmill. Discovery is built directly into pages, tools, and experiences, so traffic grows through usefulness, structure, and repeat value rather than volume publishing or keyword chasing.
SEO stalls when teams treat it as a content production exercise. Pages rank briefly, decay quickly, or attract traffic that never converts because discovery never connects to real product value or user intent. Publishing more content increases effort without improving outcomes.
Product-led SEO changes that dynamic. Teams design pages and experiences that behave like products, earning visibility through structure, clarity, and usefulness. Search engines and AI systems can understand the value being delivered, and users stay engaged because the experience solves a real problem rather than just answering a query once.
This approach builds durable search performance. Traffic compounds through reuse, internal discovery, and expansion rather than constant replacement. Over time, SEO shifts from a recurring marketing cost to an owned growth system that supports creators, brands, B2B teams, and consumer platforms alike.
SEO programs follow a four-phase launch cycle, then transition to ongoing optimization. Each phase has specific deliverables and approval checkpoints.
| Phase | What We Do | Deliverables | Checkpoint |
|---|---|---|---|
Phase 1: Product Ontology and Keyword Mapping Week 1-3 | We analyze your market, product, and buyer journey to identify high-intent keywords | prioritized keyword list scored by revenue potential, competitive gap analysis, content opportunity map | you approve target keyword set before content planning |
Phase 2: Content Strategy & Technical Foundation Week 4-6 | We design the content architecture and resolve technical SEO barriers | content calendar, technical audit report, site structure recommendations | technical issues resolved before content production begins |
Phase 3: Content Production & Launch Week 7-16 | We produce and publish priority content with conversion architecture built in | published content, internal linking structure, conversion path implementation | content reviewed for product integration before publication |
Phase 4: Optimization Cycle Ongoing | Monthly ranking analysis, content updates, and new content production | monthly performance reports, quarterly content refreshes, ongoing new content | content updated when rankings drop below position 5 or conversion rates decline 20% |
Prioritize keywords by deal potential rather than raw search volume. Classify each keyword within a clear ontology that maps buyer intent stages to specific products and use cases. Estimate revenue impact using your historical conversion data across each stage of the funnel.
Create content that shows real product value while still ranking for the questions people actually search, ask, and receive answers to from AI systems. Each piece is structured around a clear intent and capability model, connecting what someone wants to do, the concern holding them back, and the exact feature that helps. By optimizing for GEO and AEO, the content is easy for search engines and AI assistants to understand, summarize, and recommend. Content becomes the front door to the product experience, guiding people from curiosity to confidence instead of generating traffic that goes nowhere.
Audit site architecture, page speed, mobile experience, and indexability with the expectation that AI agents will increasingly act on behalf of users. A strong SEO architecture gives agents a clear, reliable map of what your site does and how to navigate it. Technical SEO is table stakes because it enables understanding and action rather than rankings alone. When structure, performance, and access are sound, agents can retrieve answers, compare options, and complete tasks for users. We diagnose and remove technical barriers first so both people and agents can use the site as intended before investing in content.
Optimize the organic visitor-to-conversion pathway. Most organic traffic exists without action. We implement progressive profiling, content recommendations, and conversion CTAs that increase organic conversion rates from a typical 1-2% to 3-5%.
We work with companies at every stage—each with different starting points, challenges, and ambitions.
You're creating your first website and need to establish organic visibility from day one. We help you build SEO-ready architecture before bad habits form.
You've found product-market fit and need to scale organic traffic as a sustainable acquisition channel. We optimize what exists and build systems for compound growth.
You have significant traffic but face increasing competition. We help protect rankings, capture new opportunities, and turn SEO into a predictable revenue driver.
You manage thousands of pages across multiple properties. We bring the governance, technical infrastructure, and strategic oversight to maintain dominance.
We seamlessly integrate with your organization as a remote, international extension of your team. No matter where you're located, we operate as if we're sitting in the next room—aligned with your goals, culture, and pace.
We work within your existing platforms, tools, and workflows. Beyond just using them, we actively participate in improving and optimizing your systems to drive greater efficiency and results.
Experience and expertise are at the core of how we differentiate. We match the specific skills and knowledge required for your challenge, ensuring you get specialists who have solved similar problems before.
Our singular focus is making your business more competitive. Every recommendation, strategy, and action we take is designed to strengthen your market position and drive sustainable growth against your competition.
From your first message to project kick-off, here's what to expect.
Within 24 hours, we carefully review your submission to understand your goals, challenges, and current situation.
We schedule a brief call to dive deeper into your needs, answer your questions, and explore how we can help.
Based on our conversation, we prepare a customized proposal outlining scope, approach, timeline, and investment.
Once aligned, we onboard to your systems, introduce the team, and begin working as an extension of your organization.
Share your current organic performance and business objectives. We respond within 24 hours with a preliminary assessment and strategic recommendations.
SEO audits in 2025 are no longer defined by how many pages an agency checks. They are defined by how easily your team can act on the recommendations. A low-cost audit that creates friction ends up expensive, while a strategic audit with dev-ready tickets and content briefs accelerates growth.
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