How to Audit Your Brand's Dependence on Rented Platforms
What's your algorithmic risk score? Use this framework to measure how much of your growth depends on platforms you don't control and build a migration plan.
Calculate Your Algorithmic Risk Score
Most brands don't realize how dependent they are on rented platforms until it's too late. This audit framework helps you measure platform risk and build a roadmap toward owned media independence.
The Media Dependency Audit Template
Track these metrics: What % of traffic comes from owned vs rented vs paid sources? What % of conversions come from each channel? What % of your audience data do you control? How long would it take to rebuild if a platform disappeared tomorrow?
Building Your Migration Plan
You don't need to abandon rented platforms overnight. Use them as traffic sources, but always route that attention to owned channels. Build email capture. Drive to your website. Create podcast subscriptions. Own the relationship, even if you rent the discovery.