Allocation IQ
Allocation IQ
Allocation IQ analyzes how advertising budgets are distributed across the funnel and quantifies the opportunity to reallocate upper funnel spend into owned media assets.
What Allocation IQ Analyzes
- •Funnel Classification — Automatically classify campaigns by funnel stage with AI-powered analysis.
- •Spend Distribution — See how your ad budget flows across awareness, consideration, and conversion.
- •Dependency Analysis — Quantify your risk exposure to upper funnel paid spend.
- •Replaceability Score — Identify which paid spend can be replaced by owned media investment.
- •Efficiency Model — Compare paid vs. owned media cost per visit and conversion.
- •Scenario Planning — Model multiple reallocation scenarios to find your optimal mix.