Owned Media Channel Transition Simulator
Model the financial impact of shifting from paid and rented media to owned media channels. Adjust your marketing mix and see real-time changes in CAC, LTV, risk, and ROI.
Current State
Channel Mix (%)
20%
30%
50%
Assumptions
Target State
Channel Mix (%)
45%
30%
25%
Channel Mix Visualization
Current State
20%
30%
50%
Target State
45%
30%
25%
Owned Media
Rented Media
Paid Media
Maturity Assessment
Developing
Growing owned media presence but still dependent on external channels.
Sustainability Assessment
Score: 2.3 / 5 — developing sustainability
Recommended Actions:
Invest in SEO and content marketing to drive organic traffic
Build email nurture sequences to improve conversion rates
Key Metrics
Current State
Effective CAC
$150
Cost to acquire one customer
Effective LTV
$500
Lifetime value per customer
New Customers
6,666
Estimated annual acquisitions
Revenue
$3,333,000
Estimated annual revenue
Marketing ROI
233%
Return on marketing investment
Sustainability
2.3 / 5
Developing
Target State
Effective CAC
$118
Cost to acquire one customer
Effective LTV
$563
Lifetime value per customer
New Customers
8,510
Estimated annual acquisitions
Revenue
$4,786,875
Estimated annual revenue
Marketing ROI
379%
Return on marketing investment
Sustainability
3.2 / 5
Good
Scenario Comparison
| Metric | Current State | Target State | Difference |
|---|---|---|---|
| Effective CAC | $150 | $118 | -$33 |
| Effective LTV | $500 | $563 | +$63 |
| New Customers | 6,666 | 8,510 | +$1,844 |
| Revenue | $3,333,000 | $4,786,875 | +$1,453,875 |
| Marketing ROI | 233% | 379% | +145% |
| Sustainability | 2.3 | 3.2 | +0.9 |
Executive Summary
OWNED MEDIA CHANNEL TRANSITION ANALYSIS
Scenario: Current State
Annual Marketing Budget: $1,000,000
CHANNEL MIX:
- Owned Media: 20%
- Rented Media: 30%
- Paid Media: 50%
KEY PERFORMANCE METRICS:
- Customer Acquisition Cost (CAC): $150
- Customer Lifetime Value (LTV): $500
- LTV:CAC Ratio: 3.33x
- Estimated New Customers: 6,666
- Estimated Annual Revenue: $3,333,000
- Marketing ROI: 233%
- Sustainability Score: 2.3 / 5
COMPARISON WITH TARGET STATE:
- CAC Change: -$33 (improvement)
- LTV Change: +$63 (improvement)
- Customer Volume Change: +1,844
- Revenue Impact: +$1,453,875
- ROI Change: +145%
- Sustainability Change: +0.9 (improved sustainability)
STRATEGIC IMPLICATIONS:
- Increasing owned media allocation from 20% to 45%
- Expected to increase revenue by $1,453,875
- Sustainability improves by 0.9 points
Generated by eHook Owned Media Simulator
https://ehook.co/tools/owned-media-simulator