Analytics

First-party data is information a company gathers directly from the people who interact with it. It comes from real moments such as how someone uses your website, what they buy, which emails they open, or the feedback they share. Because it comes from direct relationships rather than outside vendors, first-party data is more accurate, more trustworthy, and more resilient in a privacy-first world. It gives teams a clearer view of their customers and a stronger foundation for personalization, attribution, and decision-making.